For the fruit as well as the moon, its ever-changing nature has long been considered unreliable. I.e. that the moon (Luna) could turn someone into a lunatic.
On the otherside of the spectrum are the early adopters; those with a particular appetite for the new, who again and again want the next meal of innovation before finishing the one on their plate.
These meals often contain Moore's law as the main ingredient. But no matter how many rounds just can not seem to still the hunger of the early adopters.
An anecdote from Apartamento by food historian Charles Perry,
Special thanks to Aimee