Ronny Kinuthia

The startup unicorn Spotify is one that exist in the deep sea internet cables and the CDN networks. It you take a map on the earth and the hubs of those servers and network in which google cloud exists within, then you have a vague approximation of the Spotify unicorn anatomy. 

This lines that then form on earth could represent the bone as its the fundaments of infrastructure that Spotify and other networked based startups desperately depend on in order to function. Through this long mileages of cables and network a shape is made that only changes form through material for the hubs it creates at network crossings and the times it reaches the servers. 

The structure and shape begins to resemble the look of the Unicorn in the sky, the constellation. They both share the quality of being node-based. This quality is something that echoes through the unicorns existence, from how Google visualises Spotify when moving it’s infrastructure, to how the designers through wireframes operate when designing it, or to how its developers view there tasks in nodes. The sculpture becomes a lens where the tube and wire translates the network and the lenticular sheets distinguish how the operation is an opaque system one closed and not accessible. Further the suction cups is reference to what holds this structure, the interests of the investors and the major record labels which again is core to the probability of its existence.